World Travel Market Latin America has officially opened applications for the International Hosted Buyer Program.

The first edition of WTM Latin America will take place in São Paulo, Brazil, April 23-25, 2013 attracting visitors and exhibitors from around the world.

As part of the event, there will be a three day Hosted Buyer Program aimed at international senior buyers with an interest in the Latin America region, creating new business opportunities for exhibitors and buyers. The program will host up to 250 senior buyers from the Leisure Travel and MICE (Meeting, Incentives, Conventions and Events) Industry.

Pre-scheduled appointments, complimentary flights and accommodation, and strong networking events will be a part of the program for qualified buyers to meet Brazilian exhibitors in a professional setting. WTM Latin America’s Hosted Buyer Program marks the first time that Reed Travel Exhibitions (RTE) will run a hosted buyer program concentrating on both the MICE and Leisure Travel sectors.

“Latin America is increasingly becoming the new destination of choice for both Leisure and Business, not only for the amazing landscapes and monuments but also for the cultural diversity, urban lifestyle, and gastronomy,” said Lawrence Reinisch, Exhibition Director. “The Hosted Buyer program will introduce international discerning MICE and Leisure buyers to a region that is actively investing in creating new Travel & Tourism infrastructure.”

WTM Latin America, www.wtmlatinamerica.com/hostedbuyers