Virginia Tourism Corporation (VTC) is taking a pledge to unplug this weekend by temporarily shuttering its social media accounts–and they’re encouraging travelers to do the same. The state’s tourism marketing agency is going dark across all channels in recognition of National Day of Unplugging (March 6-7, 2020), a 24-hour “digital detox” to unwind, relax, and do things other than using today’s technology, electronics, and social media.

“National Day of Unplugging is the perfect day to focus on doing the things you love with the people you love doing them with,” said Rita McClenny, president & CEO of Virginia Tourism Corporation. “We’re encouraging visitors to explore Virginia without electronic devices and travel to breathtaking views from cliff to coast where the only filter is natural sunlight. Instead of opening an email, open an award winning craft beer or Virginia wine to savor the distinctive flavors of Virginia. When we open our hearts and minds to discovery, we can experience and truly understand why Virginia is for Lovers.”

Participating in National Day of Unplugging was a natural kicking off point for the agency, as it will launch a new campaign called “Share What You Love” on Monday, March 9, showcasing the importance of disconnected travel and being present on vacation.

The spot, developed by The Martin Agency, showcases a blended family embarking on their first vacation together in Virginia Beach. The spot introduces us to a family of six from Washington state, each parent having two children from a previous marriage. While settling in for a beach vacation, the family learns that their cell phones will be taken away for the duration of the trip, inviting viewers to see what unfolds when we disconnect from our busy worlds and reconnect with the ones we love. This is the second iteration of Virginia is for Lovers’ “Share What You Love” campaign.

Interested in disconnecting to reconnect? Check out these trip ideas for travel inspiration.