The U.S. Tour Operators Association has named Terry Dale as its President. In his new position, which takes effect in January, 2011, Dale’s responsibilities will include developing the association’s strategic marketing initiatives, managing the association’s government advocacy on issues affecting tour operators, and working with other leaders and decision makers in the travel industry to identify mutual challenges and opportunities. Dale will also serve as a key ambassador and spokesperson for USTOA.

“We’re excited to have Terry onboard as USTOA’s new President. He is the ideal person to move the association’s strategic plan forward and to help implement our goals, as well as position USTOA for the future. Terry’s extensive background and in-depth knowledge of the travel industry makes him the perfect fit for us,” says John Stachnik, USTOA Chairman.

“I’m honored and enthusiastic about joining USTOA and becoming a part of the association’s future. Along with USTOA, I share a sincere desire to build upon the foundation that Bob Whitley established during his long and successful tenure. This is a wonderful opportunity to take a fresh look at the association’s role, and how it can continue to maintain its vibrancy, relevancy, and serve as an advocate for travel now and into the future,” says Dale.

A well-known and respected industry leader, Dale comes to USTOA after serving as President & CEO of Cruise Lines International Association (CLIA) since 2003. Previous positions include five years with NYC & Company and ten years with the Greater Providence Convention and Visitors Bureau. Dale has also served on the Board of Directors of the US Travel Association, HSMAI, and Visit Florida. He has been a course instructor and Grossinger Lecturer at NYU Tisch Center for Hospitality, as well as a Distinguished Lecturer at Johnson & Wales.

U.S. Tour Operators Association, www.ustoa.com