South African Airways (SAA) has launched their Go See Southern Africa campaign for the travel trade in North America. Go See Southern Africa is a collaborative campaign with participation from leading tour operators, destination tourism organizations, hotels and safari lodges to generate increased awareness on travel to Southern Africa.
Southern Africa has been affected in recent months by misinformation concerning travel to the entire continent, which has created a hesitation for future travel planning.
SAA is taking a leading role in developing the Go See Southern Africa campaign to emphasize the great experiences and value that abounds for travel throughout the region. In conjunction with the campaign, numerous SAA tour operators and travel service providers are promoting affordable packages and value-added offers to South Africa, Botswana, Zimbabwe, Zambia and other destinations in the region.
“Now is a great time to explore Southern Africa with the extremely favorable exchange rate for the U.
S. Dollar and the very affordable offers that are being promoted by SAA and our participating tourism partners in North America,” said Marc Cavaliere, Executive Vice President for South African Airways in North America.
“We invite travelers to experience the award-winning service of SAA and the wonderful travel adventures that await them in Southern Africa.
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The Go See Southern Africa campaign will be featured during 2015 with various offers by SAA and the participating travel partners being promoted throughout the year. The campaign will also be prominently featured in SAA’s advertising, marketing promotional programs and social media in 2015.
Travel agents will be encouraged to follow the campaign through SAA’s social media channels using #GOSEESOUTHERNAFRICA
South African Airways, www.flysaa.com