Sun International has offered details of its new global sales and marketing strategy, naming the six regional sales and marketing representatives who will each lead the marketing efforts for the group within their respective territories.

Agreements have been formalized with three new trade representatives – based in North America (USA, Canada and Mexico), Asia and the UK in addition to three already existing partners – based in India, Brazil and Australia.

The new marketing partnerships have simultaneously been announced: Elite International Luxury Hotel Representation in the United States, Canada and Mexico; 3Sixty Luxury Marketing in the UK and Eurozone and SG Lux Collection for North and South Asia.

Existing relationships that have been formalized as part of the new marketing approach include: Outbound Marketing for the Indian subcontinent; Unique Tourism Collection throughout Australia and New Zealand and Hotels International Partners in Brazil.

CUT Communications – the global PR agency based in London – will complete Sun International’s integrated communications platform to highlight brand awareness and support all regional representation.

Commenting on the synergies of this new consolidated marketing approach, Alison McKie, Group Manager Marketing at Sun International commented:
“As an international player for many years with our iconic properties, Sun International is investing in both core and growth markets to promote Southern Africa as a premium experience and further promote our iconic properties to luxury travellers across the world. We now have a team in place that represents the best of luxury partners in representing our five star collection across the world.

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Sun International’s new marketing campaign to highlight its collection of luxury five star hotel properties under a single banner – the SUNLUX Collection was announced last week across the international luxury travel market.

Sun International, www.suninternational.com