Hot on the heels of a record-breaking 2014, visitor arrivals to Saint Lucia have increased by 14 percent in the first month of 2015. More than 31,500 visitors entered Saint Lucia, the largest number the island has received during the month of January, and sizable advance from the previous record of 28,220 arrivals in January 2005.

The United States and Canada, Saint Lucia’s key source markets, contributed the largest share of growth in January with increases of 32 percent and 24 percent, respectively. Airlift to Saint Lucia has grown overall by 11 percent with the US market accountable for a 38 percent rise in seats and Canada showing a 44 percent increase.

“Certainly, the robust marketing campaigns and targeted promotional activities by the Saint Lucia Tourist Board have contributed to growing awareness of the island and the upsurge in arrivals,” said Tourism Director Louis Lewis. “The forecast for the year is pointing to a continued upward trend, especially with the recent launch of two new campaigns: Saint Lucia Rocks This Summer and Se Sannou to reach the Diaspora market.

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Saint Lucia Rocks This Summer features free nights and savings of up to 55 percent off room rates. On-island tour operators are offering discounts on a range of activities throughout the island, from cruising through the rain forest on zip lines to exploring colorful coral reefs.

There are also special incentives for travel agents to earn free stays.

Meaning “our thing” in Creole, Se Sannou is a dedicated marketing initiative to reach the island’s Diaspora in North America and the United Kingdom. The program is designed to strengthen ties with the Diaspora community as a knowledgeable and valuable resource to showcase the island as a choice vacation destination.

Additional 2015 initiatives include Chocolate Heritage Month in August, the annual “Love Elevated, Saint Lucia Wedding Symposium” in September and Health and Wellness month in November.

Saint Lucia, www.stlucianow.com