Sabre Corporation has named Dana Jones senior vice president, new market development. This role, reporting to Sabre President and CEO Tom Klein, reinforces Sabre’s commitment to better support travel businesses in China as well as to expand Sabre’s technology solutions to travel buyers and sellers on the African continent.

“China and Africa are two of the world’s fastest growing geographies for travel. Dana’s leadership role will help best position Sabre for growth in these regions with our current technology offerings as well as through the development of new business opportunities,” said Tom Klein.

In this new role, Jones will be responsible for leading an enterprise strategy aimed at accelerating investment and the development and delivery of software solutions in China and Africa.

Sabre has supported customers in China since 1994, and the company currently delivers a broad portfolio of industry-leading distribution, e-commerce and operations solutions to airlines and hotels throughout China.

In addition, a growing number of Chinese online travel agencies are implementing Sabre’s travel shopping and booking capabilities to deliver more personalized service for their customers.

In Africa, Sabre plans to grow through new business ventures and the expansion of the Sabre Travel Network – as well as through leveraging its existing Airline and Hospitality Solutions customer relationships.

In addition to her new market development responsibilities, Jones will continue to serve as chief marketing officer and senior vice president of solutions management for Sabre Airline Solutions.