OLS Hotels & Resorts, a leading hotel management company comprised of bespoke independent and branded properties, has named Jade Hammond as its Hawai’i director of sales and marketing. In her role, Hammond will plan and implement sales and marketing strategy for OLS Hotels & Resorts’ nine properties throughout the Hawaiian Islands. She also will be an integral part of the onboarding process for future Hawai’i hotel additions, contributing her energized attitude, imaginative flair and passion for curating marketing content. As a seasoned sales professional with a deep knowledge of both the market and the industry’s complex distribution channels, Jade looks forward to working closely with the revenue team to deliver incremental growth to the portfolio by ensuring fast and seamless connectivity and implementing strategic agreements with new wholesale, retail and corporate accounts.

“We are excited to welcome Jade to lead our hardworking Hawai’i team in sales and marketing strategy,” said Ben Rafter, chief executive officer of OLS Hotels & Resorts. “Jade’s knowledge and experience in the competitive Hawai’i market will be a valuable asset to our growing portfolio of Hawai’i properties.”

Prior to joining OLS Hotels & Resorts, Hammond was the Hawai’i senior market manager for the largest global distribution platform, Hotelbeds, where she was responsible for bringing in $130 million of revenue to Hawai’i annually. Before her time in Hawai’i, Hammond managed 11 Caribbean Islands at Tourico Holidays. She possesses unparalleled market knowledge of resort product and strategies to optimize global reach for destinations that rely heavily on tourism.

OLS Hotels & Resorts currently provides key management services to nine properties in Hawai’i: Hotel Renew, Royal Grove, Pacific Monarch and White Sands Hotel in Waikiki on Oahu; Plantation Hale Suites in Kapaa and Banyan Harbor Resort in Lihue on Kauai; Ainamalu at Waikoloa Beach Resort and Volcano House on Hawai’i Island; and Maui Beach Hotel in Kahului on Maui. OLS has plans to add several Hawaiian properties to its portfolio over the next few years with a focus on filling the consumer demand for unique, independent properties that are reflective of each individual hotel’s location and culture.