Lorenzo Giani, a luxury and travel expert with more than three decades of experience, has started Luxury Focus International, a Miami-based destination representation company.

Luxury Focus International will provide expert sales and marketing services and representation in key international markets, including U.

S., Canada, Latin America, Europe and Africa. The company will partner with and represent the finest resorts, safari lodges, destination management companies and boutique hotels around the world.

LFI’s goal is to increase high volume offshore arrivals for their partners by specifically targeting an extensive network of travel agents, event planners and tour operators in the luxury travel segment, as well as the MICE markets.

Prior to the inception of Luxury Focus International, Giani was the Vice-President of Sales and Marketing at Sun International, earning a name for himself in the travel and MICE markets. In his time there he successfully launched three major Egyptian resorts in Port Ghalib, as well as five luxury hotels in South Africa, including the Royal Livingstone Hotel in Victoria Falls, Zambia. He also provided strategic direction and lead marketing and sales efforts in the lucrative North American market, focusing on 25 Southern Africa and Middle East resorts.

“I am quite excited by this new venture and the incredible support I have already received from the trades,” says Giani.

“I have some of the most unique clients who provide unforgettable luxury adventures in Africa – from a Rolls Royce tour in the heart of Victoria Falls to a private luxury tent set up anywhere in the Africa Veldt – and I’m pleased to continue bringing those experiences to travelers on this side of the world.”

Luxury Focus International, www.luxuryfocustravel.com