La Quinta Resort & Club announced the appointment of Chris George as Director of marketing of this 1926 desert escape effective immediately. George will oversee marketing and communications as well as repositioning the resort following a multi-million dollar restoration of its 718 signature casitas and suites. La Quinta Resort & Club encompasses the award-winning Spa La Quinta®, three restaurants, 23 tennis courts, La Quinta Resort Dunes and Mountain golf courses and famed PGA WEST public golf courses.

George joins La Quinta Resort & Club and the Hilton Worldwide family from Greater Palm Springs Convention and Visitors Bureau where he served as director of digital marketing promoting the region’s $5 billion tourism industry. During his tenure with the bureau, George was credited with launching three new websites, boosting website visitation by 65 percent and creating social media campaigns driving a 1500 percent increase in its Facebook fan base.

George has held multiple posts with Hilton Hotels Corporation since 2001, most recently as manager of digital marketing at La Quinta Resort & Club in 2010.

La Quinta Resort, www.laquintaresort.com