Karen Clarkson has assumed the new role of Vice-President, North America for VisitBritain. Clarkson will lead the North American team to deliver the organization’s program of activities on territory in the USA and Canada. VisitBritain maintains offices in Los Angeles, California, New York City, New York and Toronto, Ontario.

“We are delighted to see Karen assume this important leadership position,” said Sandie Dawe, VisitBritain’s Chief Executive.

“The American and Canadian markets are critical to Britain’s tourism industry so Karen’s experience, enthusiasm and relationships will serve the organization and sector tremendously.

”

Karen joined VisitBritain in 1999 as a senior marketing executive in the New York City office. She has also worked for VisitScotland, headed VisitBritain’s France and Benelux operations and recently led the U.S. public relations and communications program.

“I am thrilled to manage the talented and capable North American team in our effort to inspire Americans and Canadians to explore Britain,” said Clarkson, who will be based in New York. “We have an exciting couple years ahead of us, as we look ahead to the Royal Wedding in 2011 and the 2012 Olympic and Paralympic Games. I am looking forward to harnessing these unprecedented opportunities and helping to keep Britain firmly on the world stage.

”

VisitBritain, www.visitbritain.org