ITE has been postponed to August 6-9, 2020 in halls 3 of Hong Kong Convention & Exhibition Centre. Designated as the Recovery Edition, ITE will be the first travel fair held after outbreak in Greater Bay Area, which includes China’s top cities of Guangzhou, Shenzhen, Hong Kong, other Guangdong cities and Macau with a combined GDP comparable to the world’s 13th largest economy.
Hong Kong residents in tens of thousands continued traveling abroad in past two months during outbreak and stopped only by recent travel restrictions. Such strong interest likely indicate a speedy tourism recovery.
With the virus is coming under control and economic activities started resuming in March, mainland China surveys found Chinese to re-start traveling soon. There, one found 60% of respondents will travel within this year and 45% consider traveling abroad; another at month end found over 50% within 1 to 6 months after the outbreak; and travel trade survey found 70% drive into sales initiatives once the situation clear.
Respectively world’s largest and 12th largest outbound market in 2018, probably mainland China and Hong Kong more ready for recovery when some top markets still busily combating outbreak. Of ITE’s 12,000 buyers and trade visitors, some 30% from mainland China and over 60% from Hong Kong.
Additionally, ITE’s two public days, attend by over 73,000 quality visitors with 85% FIT/private tour, is a cost effective platform for public promotions and retail sale directly to travelers.
TKS, the organizer says they will extend deadlines and provide flexible arrangements to exhibitors who are affected by sudden travel restriction. Measures will also be taken to enhance safety in health in the August ITE, including widen aisles, take temperature and admitting those wearing maskd, arrange seats in seminars and more.
ITE Hong Kong 2020, the 34th ITE (LEISURE) & 15th ITE MICE, with first two days for trade and professionals requiring registration with business card for admission and the last two days open to public who can buy ticket at entrance. Organized by TKS Exhibition Services Ltd, ITE is supported by the Ministry of Culture and Tourism of P.R. China and Hong Kong Tourism Board etc. The last edition drew 675 exhibitors from 56 participating countries and regions.