The International Tourism Trade Fairs Association (ITTFA) has launched a new consultation service for companies seeking advice on how to best represent themselves at travel trade fairs.

With competition getting fiercer by the month, it pays to review your exhibiting tactics from time to time and there is no doubt that getting a good return on investment at exhibitions is an art and needs plenty of groundwork beforehand. ITTFA, whose members have been hosting travel trade events for decades, is well placed to offer advice on how best to achieve this.

Tom Nutley, Chairman of ITTFA has 30 years of experience in the travel trade exhibition industry and has a depth and breadth of knowledge second to none. Responsible for developing and setting up many of Reed’s top travel events, he also pioneered RTE’s Meridien Club, essentially the first dedicated buyers club for the exhibition industry.

Exclusively via ITTFA, Tom is now available for consultation sessions, to offer advice on how you can keep your event on track and set up for the future. All companies exhibiting at an ITTFA event have access to this service. The service offers the opportunity to discuss the ins and outs of your business in relation to exhibiting with an industry expert, to look into new avenues, core values, target markets and the inside track on how to exhibit effectively.

ITTFA is dedicated to the continual development of the travel trade show industry, increasing participation and setting high standards worldwide. Membership is accessible to smaller and developing shows, as well as more established ones.

This underlines the primary goals of the Association as it strives to improve travel trade exhibition standards across all markets and help maximize the benefits and levels of professionalism for both visitors and exhibitors.

 In the current, challenging times it is even more important that exhibition organizers work together to promote the

benefits and opportunities they offer for all sectors of the travel industry. By assisting exhibitors to get more out of their time at exhibitions will not only benefit all event organizers but boost the industry, underlining the value that such events play in the success of the global travel industry.

International Tourism Trade Fairs Association (ITTFA), www.ittfa.org