This year’s International Luxury Travel Market (ILTM) will welcome an exclusive guest of honour: founder of Four Seasons Hotels and Resorts, Isadore Sharp who will take part in a live interview on stage during the ILTM Ultratravel Forum on Monday 5 December. The Ultratravel Forum launches ILTM 2011 – the annual, elite ‘invitation-only’ event for the world of luxury travel, taking place December 5-8 in Cannes.

Debbie Joslin, ILTM Exhibition Director commented: “We are honoured to welcome the founder of one of the most luxurious hotel brands in the world – Isadore Sharp at ILTM 2011. Four Seasons’ values are synonymous with luxury and Mr Sharp has been integral in redefining the high-end experience for modern travellers throughout the last 50 years.

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This year, Four Seasons Hotels and Resorts celebrates its 50th anniversary. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world.

Currently with 84 properties in 35 countries, and more than 40 projects under development.

Four Seasons continues to be a leader in the hospitality industry.

Mr. Sharp commented: “The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. It’s the Golden Rule – the simple idea that if you treat people well, the way you would like to be treated, they will do the same.”

International Luxury Travel Market, www.iltm.net