EL AL, the national airline of Israel, has announced the launch of Economy Class Plus, a new class of service offering passengers more legroom, more seat recline and preferred seating in the economy cabin.

Economy Class Plus also offers an improved atmosphere, a comfort kit (with eyeshades, socks, earplugs, toothpaste and a toothbrush), a business class pillow and blanket, a wider seat cushion, plus additional relaxing amenities such as a foot rest and a curtain for privacy.

Installation of laptop and cell phone electrical outlets at every seat will be completed by year end.

EL AL passengers can now reserve Economy Class Plus seating for travel as of July 1 on all 747 flights flying between New York (JFK and Newark) and Israel. The fare for this preferred seat is an additional 0 per person above the economy class fare, each way.

In the future, Economy Class Plus will be offered to passengers travelling on state-of-the-art 777 aircraft.

EL AL Matmid frequent flyers who travel the most (Top Platinum, Platinum and Gold members) receive a complimentary Economy Class Plus seat when purchasing an economy class ticket.

A travel companion of a Top Platinum member in economy class also receives a free Economy Class Plus seat. In addition, EL AL passengers purchasing select economy class tickets are entitled to receive a free Economy Class Plus seat. Every other Matmid frequent flyer has the option of exchanging points for one of these seats.

“In an effort to cater to our best customers and accommodate all our passengers, we are thrilled to offer this affordable new product that provides more seating options when travelling to Israel on EL AL,” said Danny Saadon, vice president, North and Central America, EL AL Israel Airlines.

EL AL, 800-223-6700, www.elal.com