The New York Times has announced that Dubai Tourism, in association with Expo 2020 Dubai, will be the Presenting Sponsor of the 2020 New York Times Travel Show, to be held on January 24-26, 2020 in the Jacob K. Javits Center in New York City.

Dubai Tourism will offer Travel Show attendees a variety of Dubai-focused programming and incentives during each day of the annual event, including a Dubai Focus on Travel session on Friday, January 24 and a consumer presentation Saturday, January 25.

“Together with Expo 2020, being the Presenting Sponsor at such a key show is a testament to how important the U.S. market is to Dubai,” says Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM). “During the New York Times Travel Show, we are looking to engage with new partners and strengthen our relationships within the US travel trade ecosystem and to highlight Dubai’s destination proposition to American travelers.”

“In 2020, Dubai will host the World Expo, one of the biggest events held in the Middle East, South Asia and Africa,” says Sanjive Khosla, Chief Commercial Officer, Expo 2020. “As a co-Presenting-Sponsor with Dubai Tourism, we aim to increase awareness and understanding of Expo 2020 Dubai–the world’s greatest show amongst the U.S. travel audience through The New York Times Travel Show.”

The 2020 New York Times Travel Show, now in its 17th year, will open with a Trade Day exclusively for over 11,000 travel industry professionals and media on Friday, January 26; Saturday, January 26 and Sunday, January 27 will be open to over 23,000 consumer travelers, as well as to travel professionals and media. The three-day showcase will feature global cuisine tastings, cultural performances, travel book signings, one-on-one conversations with travel experts and special discounts and offers for consumers of all ages from over 750 exhibitors.