SOFITEL NEW YORK has tapped Dayna Zeitlin to serve as its new director of sales and marketing.

She joins the luxury Midtown hotel after 20 years of experience working for some of the top hospitality groups in the country.

“Dayna’s experience in the luxury market and outstanding track record make her the ideal candidate to lead Sofitel New York’s sales and marketing effort.

We’re excited to bring her on board and take Sofitel to the next level,” said Simon Antoine, general manager.

Zeitlin was most recently director of business development and optimization for Fairmont San Francisco, Sofitel’s sister property, where she was responsible for uncovering revenue opportunities throughout the hotel, developing third party partnerships, while also providing task force coverage within the Bay Area.