Crystal Cruises has unveiled its new website. The new website highlights all of the luxury travel experiences that comprise this popular and expanding luxury lifestyle brand — Crystal Cruises, Crystal Yacht Cruises, Crystal River Cruises, Crystal Luxury Air, Crystal AirCruises, Crystal Exclusive Class cruises and Crystal Residences. Travelers will also find intuitive new features on the seamless interface that further bring their luxury vacation options to life. Video, an interactive Cruise Calendar and an industry-first “compare” feature that allows users to explore options not only within a single Crystal brand, but across all Crystal experiences.
“It is imperative that travelers glean a true sense of what is in store for them on a Crystal vacation when they visit our website. Like the extraordinary luxury experiences offered with our rapidly growing fleet, the new Crystal website reflects a standard of excellence and inspiring possibilities,” says Edie Rodriguez, president and CEO of Crystal. “With its responsive infrastructure and stylish design, our new site offers guests a comprehensive portal to Crystal’s collection of luxury travel experiences that they can navigate with ease.”
Compatible across all types of technology, the new Crystal website utilizes a horizontal swipe experience with a tablet-first approach to the design, keeping the visitor constantly engaged with movement, stunning photography and insightful slide shows. The flow-design and re-imagined content presentation leads visitors through vacation planning and discovery with more concise content and easy-to-use tools. Combining new engaging online experiences with enhancements of the original features, some highlights of the new website include:
Interactive Cruise Guidebook — updated with engaging slide shows, simplified usability and information about each vessel to bring the Crystal Experience to life.
Dynamic Cruise Calendars — new filters and an updated design allow for enhanced ease when navigating type of travel (ocean, yacht, river), destinations, departure dates and duration.
Innovative Compare Feature — the newest component to Cruise Calendar allows for comparison of up to three voyages on any Crystal experience, as well as the ability to compare travel among the different Crystal travel experiences.
Crystal Cruises has won “World’s Best Cruise Ship” in Condé Nast Traveler’s Reader Choice Awards for 22 years; been voted “World’s Best Large Ship Cruise Line” by Travel + Leisure readers for 20 years; and the “Best Luxury Cruise Line” by Virtuoso for two-consecutive years (2014 & 2015). In summer 2015, Crystal embarked on the
it’s most significant brand expansion in it’s history, introducing three new classes of cruising – the recently launched Crystal Yacht Cruises (December 2015), Crystal River Cruises (July 2016), Crystal Exclusive Class Ocean Cruises (Fall 2019), Crystal Luxury Air (April 2016) and Crystal AirCruises (2017).
Crystal Cruises, www.crystalcruises.com