CHI Hotels & Resorts (CHI) has announced the appointment of hotel industry specialist James Farrow as Senior Vice President of Sales across its portfolio of managed hotels under the Corinthia, Wyndham and Ramada Plaza brands worldwide. This includes the Company’s newly opened flagship Corinthia Hotel in Whitehall Place, London.

Farrow reports directly to CHI chief executive officer and managing director Tony Potter. From his base in London, James will direct and oversee the company’s entire sales operation, including the monitoring of individual hotels’ sales forces and the direct management of a nucleus of internationally established regional sales offices in strategic locations throughout Europe, Africa and the Middle East.

Welcoming Farrow to his new role, CEO Tony Potter commented, “This appointment is an extremely rewarding one in that James Farrow is without question one of the most experienced senior sales executives within the European, African and Middle Eastern theatre. James’ career in senior sales management, rising to senior vice president with Hilton International and Hilton Hotels Corporation, is a perfect fit for Corinthia and our immediate global challenges.”

Farrow’s career with Hilton and its owning company spread over 23 years, during which time he gained first-class expertise in managing a broad range of sales forces across the Hilton brands. Earlier, James was a distinguished and experienced general manager with various companies including Quality International Hotels and the Prince of Wales Group.

CHI Hotels & Resorts (CHI), www.corinthia.com