The Caribbean Hotel & Tourism Association (CHTA) has named hospitality industry leader Jeff Vasser to the position of Director General/CEO of the organization. He assumes his new post on November 18.
Vasser joins the CHTA after serving since 2002 as the President of the Atlantic City Convention & Visitors Authority (ACCVA). While there he oversaw the day-to-day operation of the authority’s management/administration, convention sales, marketing, media relations, and tourism divisions, as well as its approximately 60 employees, the 14,000-seat Boardwalk Hall and the 500,000-square-foot Atlantic City Convention Center.
In his new position, Vasser will be responsible for helping to manage and grow CHTA’s role as the voice of the Caribbean hospitality industry for the development of the region in the highly competitive environment of international tourism. He replaces Alec Sanguinetti who retired at the end of January after 19 years with the organization, nine of which were as Director General/CEO.
During his tenure in Atlantic City, Vasser helped oversee consistent conventions sales production growth and implement several initiatives that impacted the development of the city as a tourism destination.
Prior to joining the ACCVA, Vasser held positions with major hospitality companies, including Choice Hotels International, Laventhol & Horwath and Four Seasons Hotels. Vasser also served as Chief Financial Officer for Cipriani International, SA, in New York City and was a Senior Consultant for the Public Sector/Gaming and Entertainment Group for Deloitte & Touche Consulting Group.
Vasser is a graduate of Cornell University’s School of Hotel Administration where he received a Bachelor of Science degree.