The Bermuda Tourism Authority (BTA) has announced the appointment of Bill Hanbury as Chief Executive Officer (CEO), he will report to the Board of Directors.

An industry veteran with over 25 years of senior management experience, Mr. Hanbury will be responsible for leading the newly created Bermuda Tourism Authority. From 2009-2013, Mr. Hanbury was the CEO of the United Way of the National Capital Area, managing an iconic brand at a watershed moment in its history. During his tenure, he: rebuilt the internal operating structure, implemented a development strategy that improved financial stability and rebuilt the organisation’s marketing, communications and digital capabilities.

Prior to that, Mr. Hanbury served as President & CEO of Destination DC and the American Experience Foundation from 2001-2009. While there he oversaw domestic and international marketing and sales for one of the world’s top tourism destinations. During his tenure as CEO at various convention bureaus and chambers, including Greater Milwaukee Convention & Visitors Bureau and Hilton Head Island Chamber of Commerce, Mr. Hanbury lead an industry trend to use sporting events as economic development tools for communities.

David Dodwell, Chairman of the BTA, says: “Bill brings tremendous marketing and management expertise that will assist Bermuda as we re-energise the island’s tourism economy to compete in the global marketplace. He has led the rebuilding of other organisations with similar challenges and we look forward to having him form and lead the team at Bermuda Tourism Authority.”

Mr. Hanbury holds a graduate degree in public administration from Harvard University and an undergraduate degree from Wilkes University.

Bermuda Tourism Authority, www.bermudatourism.com