Silver Airways Corp, a new regional carrier launched with assets from the former Gulfstream International Airlines, unveiled its new brand and logo at a special launch event held in Fort Lauderdale today. Developed in conjunction with Aerobrand, a New York/Miami-based brand strategy and design firm exclusively focused on the world of airlines and aerospace, the new Silver Airways brand espouses core values of professionalism, quality, vibrancy and trust, while also highlighting the benefits of turboprop aircraft.

“The notion of encouraging our passengers to embrace the turboprop as a preferred aircraft type was very important in the development of our new brand,” said Darrell Richardson, CEO of Silver Airways. “People are often surprised to learn how fuel efficient, quiet, comfortable and reliable modern turboprops like the Saab 340 really are.

Turboprops are our lifeblood, so the more we can get passengers to love them, the more they’ll love flying with us.”

The new Silver Airways logotype is derived from the spinning propeller blades of a turboprop engine like those found on the Saab 340Bplus and Beechcraft 1900D aircraft that comprise the Silver Airways fleet. The name and use of the color Silver in the logo represents core values of dignity, refinement, quality and trust. Silver is complemented by charcoal gray, further emphasizing core values, while also espousing confidence in the airline’s growth plans.

Fuchsia softens the brand palette, adding vibrancy and helping Silver Airways planes stand out in the many varied weather environments in which they operate.

The new name and brand will officially become effective December 15, 2011 when Silver Airways welcomes the first of six recently purchased Saab 340Bplus’ to its fleet. The aircraft, which will be deployed along the carrier’s Florida-Bahamas routes, will feature the new Silver Airways logo and a completely re-designed livery.

Silver Airways, 800-231-0856