South Florida-based B Hotels & Resorts has announced its new B Our Preferred Travel Agent rewards program, rolling out January 2014. The program encourages agents to learn about B Hotels & Resorts, while also increasing revenue through upselling and cross-promoting B properties. The ongoing program incentivizes agents with opportunities to receive higher commissions, exclusive rates and promotions, invitations to FAM trips, brand updates, and more.

“We are extremely pleased to unveil our B Our Preferred Travel Agent program,” said Ayelet Weinstein, president and chief executive officer, B Hotels & Resorts. “Our hotels boast stellar locations, inspired designs, complimentary internet service throughout the hotels, signature restaurants, B Indulged Spa, and so much more. This latest program provides professionals with opportunities to provide their clients with the ultimate hospitality experience while earning higher commissions and various other benefits.”

B Hotels & Resorts, www.bhotelsandresorts.com