The American Bus Association (ABA) – the industry leader advancing North American motorcoach travel and tourism has announced a new partnership with PerilloTravelVR to provide a new exclusive benefit to ABA members only. With this new partnership, ABA members can take advantage of Perillo’s expertise in virtual reality video production and distribution to promote member’s products such as tours, hotels, resorts and attractions.

“We are excited about partnering with Perillo,” said Peter Pantuso, CTIS, ABA president & CEO. “The Perillo brand has been a trusted one in the industry for decades. Now, PerilloTravelVR provides our members the opportunity to promote their destinations and attractions through virtual reality at an exclusive ABA member rate – another great benefit ABA provides to its members.”

Steve Perillo, CEO, says, “Just as my dad Mario helped pioneer TV advertising for the travel industry, we are taking it to the next level, by providing 360 Virtual Reality video for all categories of travel.”

John C. Graham, President adds, “VR is becoming more mainstream as each day passes. PerilloTravelVR will offer ABA members more than just on-location 360 Degree videos, but distribution as well to 127,000 travel agents and 53,000 meeting planners in North America.

PerilloTravelVR will kick off their new partnership at the ABA Marketplace in Louisville, KY, January 25-29. ABA members will receive complimentary headsets and sample virtual reality videos at the show.

American Bus Association, www.buses.org; PerilloTravelVR, www.perillotravelvr.com/vr