Seeking to boost its visitor arrivals from North America during the 2014-2015 peak winter travel season, the Martinique Tourism Authority will host four editions of The Martinique Magnifique Travel Show in the key gateway cities of Montreal, Toronto, New York, and Miami.
A fun and informative event attracting more than 100 top travel industry professionals in each city, The Martinique Magnifique Travel Show serves as the definitive annual update on all that The Isle of Flowers has to offer cruise and stayover visitors.
“Martinique enjoyed a strong winter season last year, with 455,000 total stayover visitors during the November 2013–April 2014 period representing an increase of 18%,” said Karine Roy-Camille, Commissioner of the Martinique Tourism Authority.
“Nearly 80% of those visitors came from France and Europe, though, illustrating that we have a tremendous opportunity to continue growing the North America market to meet our goal of 1 million visitors by 2020.”
A delegation comprised of stakeholders representing various aspects of the Martinique tourism product will be on hand at each Martinique Magnifique Travel Show event to provide up-to-date news and information on their product. Participants include Cap Est Lagoon Resort and Spa, Club Med Buccaneer’s Creek, Hotel La Pagerie, Avis Martinique, American Airlines, Pleasant Holidays, Martinique Promotion Bureau and more.
Martinique, www.martinique.org