COMPAGNIE DU PONANT has announced that it is changing its name to become PONANT, reaffirming the strong link between the brand and its iconic three-masted, first vessel of the fleet and core of the brand identity. The name PONANT is shorter, easier to remember and has a stronger visual impact. The allegory of the ‘three sails’ of the logo has been retained with firmer lines to convey a new energy.

With its new name, the only French cruise line is reiterating its commitment to grow business internationally while remaining loyal to its origin as well as the core values behind its success –to discover the treasures of the World by sea, on board luxury small capacity ships flying the French flag. The logo comes with a new “Yacht Cruises & Expeditions” signature to illustrate PONANT cruises’ core mission. More than just a cruise, “Yacht Cruises” evokes a different concept of sea travel, designed from the very start by the company and which has defined all its cruises from the beginning: voyages combining exceptional itineraries, with Five-Star facilities aboard luxury small scale yachts. “Expeditions” refers to the luxurious expedition cruises, a concept allowing travellers to explore extreme regions on authentic but refined adventures.

Ponant, www.ponant.com