East Mediterranean International Tourism and Travel Exhibition (EMITT) will assign an entire hall to health care, aesthetics, thermal and spa tourism when the show is held January 30 – February 2, 2014 in Turkey. The EMITT 2014 Fair, seeking to raise Turkey’s health tourism status which encourages the country’s potential in sustaining a diverse tourism sector for future business ventures, aims to become the venue for Turkey’s leading hospitals and health care clinics, specifically thermal and SPA resorts, in addition to meet both domestic and international companies of the sector in order to provide a significant contribution to Turkey’s health care tourism industry.

“Touching upon how inaccurate the perception that health care tourism basically equates seeking low-cost medical care in other countries highlights that the industry has a far extending reach, extending from plastic surgery to aesthetic centres, from health care, SPA and thalassotherapy centres to physiotherapy resorts, from health care tourism agencies to assistance companies, and from health accommodations to health insurance companies, to also include all cosmetic agencies and even non-governmental organisations”, said Ekin Fair Director Hacer Ayd?n.

Emphasizing Turkey’s high potential in health care tourism due its geographical location coupled with its strong health care infrastructure, Ayd?n affirms that the country is currently the leading health care tourism centre throughout the Balkans, the Caucasus and the Middle East, highlighting that no obstacles stand in its way from becoming one of Europe’s leading health care headquarters in the light of its current strength. Ayd?n further maintains that health care tourism currently has the highest added value among its contenders and that the EMITT Fair will ensure a first in this direction, becoming a leader in the sector.

Touching upon the importance of proficiency in tourism, Ayd?

n states that in spite of its advantages in terms of facilities, geographical location and natural beauty in the Mediterranean, Turkey still faces competition on the tourism front. Meanwhile, Ayd?n says, Turkey has the potential to become a leader in health care tourism front with the ability to reap profits.

EMITT, www.emittistanbul.com