The Setai, Miami Beach have announced the promotion of Alex S. Furrer as its new Resident Manager.

In his new role, Mr. Furrer reports to the Vice President and Managing Director and will provide cover in his absence. He will also play an important role as a member of the Executive Committee, oversee operations as well as overview annual room renovation of the hotel’s Studio Suites and the Tower Suites.

“With his fine Swiss education and vast luxury hospitality experience, Alex is a great asset to our multicultural guests and residents,” said Guenter H.

Richter, C.H.A., Vice President and Managing Director of The Setai, Miami Beach. “His multilingual skills and ability to serve a diverse guest portfolio, with such a high regard for excellence, makes him an integral member of the team.

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Most recently, Mr. Furrer acted as Director of Rooms at The Setai, Miami Beach, where he managed daily operations, ran the hotel’s rental pool program and oversaw The Spa.

The Setai, Miami Beach, www.thesetaihotel.com