On April 22nd, Hainan Airlines was honored as the SKYTRAX Five-Star Airline for the third time in a row.

Speaking about the award at a Beijing press conference, Hainan Airlines Chairman Chen Ming launched the airline’s new tagline, ” Cherished Experience “.

On the occasion of Hainan Airlines’ 20th anniversary, the event highlighted the carrier, known in Chinese as “The Beauty of the Orient,” and which is in a notably prosperous period, while reviewing the company’s 20-year legacy.

“From the service spirit expressed in our first tagline ‘We Are at Your Service’ in our early days, to the service concept of ‘New Image’, ‘The Customer Is First’ has always and consistently been the essence and the model of Hainan Airlines’ service mantra. Our goal is to build Hainan Airlines into an international brand as the ‘Beauty of the Orient’,” said Hainan Airlines chairman Chen Ming.

“Today, I’m very excited to come to Beijing to announce Hainan Airlines winning the SKYTRAX Five-Star Airline award for the third time in a row. The airline has been adhering to five-star standards, and will continue pursuing excellence,” said Edward Plaisted, Chairman of SKYTRAX, a globally recognized aviation research organization.

Hainan Airlines adopted the SKYTRAX star-rating mechanism in 2008, and was the first mainland Chinese airline to be awarded the SKYTRAX four-star status in 2009, significantly boosting the airline’s service brand. In 2010, Hainan Airlines applied for the SKYTRAX five-star rating.

Hainan Airlines, www.global.hnair.com/us/