The Jamaica Tourist Board (JTB) has launched its new travel agent specialist online store, A One Love Rewards Program, giving agents an extra incentive to book Jamaica vacations.

The Program serves as a dedicated training platform for the travel agent community to become experts on the destination. With the rewards store, graduates of the program can shop for a range of items such as accommodations and Jamaica-branded merchandise using points earned based on hotel rooms booked. The One Love Rewards store includes merchandise such as photo frames, iPad cases and duffel bags from Round Hill Resort & Spa, Half Moon, A RockResort, Jewel Dunn’s River Beach Resort and Spa, Sandy Haven Resort, Rondel Village, The Spa Retreat, Doctor’s Cave Beach, Instant Luxury Jamaica, Grace Foods and more.

The Jamaica Tourist Board has partnered with The Spa Retreat located in Negril to offer a “One Love” spa reward of a five night stay – airfare not included – for the first travel specialist to book three Spa Retreat trips of five nights or longer. Agents can book online at www.thespajamaica.com using the online promotion code VISITJ13. They can also provide a business contact and agent number to receive a 10 percent commission from The SPA Retreat on these bookings.

The JTB said they will continue to offer a monthly award of $300 to the top-booking Jamaica agent of 10 or more bookings, a downloadable graduate diploma from Travel Agent University, an on-island VIP service for A One Love Rewards Program members, a preferred agent listing on the official Jamaica website and exclusive consultations with JTB Business Development Managers.

Jamaica’s A One Love Rewards Program, www.oneloverewards.com