Natural Retreats has launched its first site in North America in a joint partnership with conservationist Mark F.

Rockefeller on the banks of the Snake River in Idaho. The UK-based adventure hospitality outfit is committed to expanding the brand and plans to launch up to 40 unique sites in the US adjacent to National Parks and areas of outstanding natural beauty. Concurrently, Natural Retreats is launching The Outfitters, a new guiding brand offering access to prime flyfishing and adventure throughout the region.

The original South Fork Lodge, rebranded as Natural Retreats Snake River Idaho, is now a world-class flyfishing retreat offering outstanding year-round guided activities including hiking, kayaking, horseback riding, as well as cross-country, downhill and heli-skiing. There are 22 guest suites including interconnecting family units and a 4-bedroom private residence, all with Snake River views. Nightly rates start at 5, including breakfast.

Guide services can be booked online via The Outfitters.

Natural Retreats, www.naturalretreats.com; The Outfitters, www.theoutfitters-us.com