The Los Cabos Convention & Visitors Bureau has announced the launch of the new advertising and marketing campaign for the destination in 2011, led by the actionable tagline “TIME2CABO.” Offering an array of unforgettable, once-in-a-lifetime experiences at an unmatched value, there is no better time than the present to travel to the tip of the Baja Peninsula.

In creating this new campaign, the Los Cabos CVB in conjunction with Los Angeles-based marketing firm Reynolds & Associates, aimed to make Los Cabos or “Cabo” an actionable word that propels movement and stimulates imagination. Each traveler experiences Los Cabos in their own way and the new TIME2CABO campaign offers a variety of “Cabo’s” to appeal to almost any personality – from TIME2GOLF and TIME2FISH to TIME2SPA and TIME2WED, there are a number of experiences awaiting travelers in the destination.

“Los Cabos continues to uphold a great reputation and brand recognition as one of Mexico’s premiere beach destination; the goal of the new TIME2CABO campaign is to embrace this reputation and inform travelers that the time to travel is now and the place to go is Cabo, ” says Carlos Aquino, Vice President of Marketing, Los Cabos Convention & Visitors Bureau.  “Los Cabos is a diverse product that offers a variety of vacation options – from relaxing and luxurious to rugged and adventurous. We want TIME2CABO and its many facets to become an actionable tagline for travelers.”
 

Los Cabos, located at the tip of the 1,000-mile long Baja Peninsula, is home to award-winning hotels and resorts, championship golf courses, spas, world-class sport fishing and more. With a unique landscape of dramatic desert and white sand beaches, Los Cabos is an exotic escape within easy reach of most U.S. cities. Non-stop flights or convenient connections are available from Atlanta, Charlotte, Chicago, Cincinnati, Dallas/Fort Worth, Denver, Detroit, Houston, Kansas City, Missouri; Las Vegas, Los Angeles, Minneapolis, New York/Newark, Oakland, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, San Jose, California, and Seattle.

Los Cabos Convention & Visitors Bureau, www.time2cabo.com