The travel industry's leading buyers and suppliers covene in Durban, South Africa for the annual Indaba.

An example of South Africa Tourism's new branding campaign.

South Africa looks to build tourusm significantly following the success of hosting the 2010 World Cup. Leading its marketing efforts for the United States are (L-R) Sthu Zunghu, Roshene Singh, David DiGregorio, Judy Pillay, and Justin Barnette.

South African Airways hosted its North American buyers for a fun filled evening on Rovos Rail. Pictured above are Gregg Trumann from SAA with Lucille Sive and Terri Jankelow of Lion World Travel.

Ready to host media and buyers at South African Airways Annual CEO Breakfast are from L-R, Gregg Truman, Elizabeth Ninomiya, and Todd Neuman. In addition to SAA's new Johannesburg-New York nonstop and code share with JetBlue Airways , the carrier will be making enhancements to its in-flight services, entertainment, and meals in 2011.

With Johannesburg being the gateway city for the majority of international visitors to South Africa, Gauteng Tourism's CEO Dawn Robertson, left, and Nonnie Kubeka, Marketing Manager, want more American's to spend more time taking in their areas "emerging arts and entertainment offerings" and the wide variety of hotels, restaurants, attractions, and museums.

Natasha Smith and Kirk Demeter of Africa Answers enjoying the South African Airways CEO Breakfast.

The Seychelles will be looking for a boost in the honeymoon market following the recent visit by the Duke and Duchess of Cambridge (William and Catherine). Alain St. Ange, CEO of the Seychelles TB (left) was at Indaba along with David Germain, Director Africa, U.A.E. and The Americas.

With the beachfront Fairmont Zimbali Resort joining the Fairmont Zimbali Lodge travelers have increased luxury hotel options on Durban's north coast. Representing Fairmont Hotels were Robyn Turner and Joanne Du Plooy.

South African Airways Todd Neuman, left, presenting SAA's Top Producer Award to Hugo Molina of Karell's African Dream Vacations.

Julian Harrison of Premier Tours getting an update on Rijk's Country House from Sheree Simpson.