Puebla’s Tourist Office will be the official sponsor of the 20th edition of MITM Americas, Meetings & Incentive Travel Market, and the 6th edition of CULTOURFAIR, International Cultural Travel Fair, which will be held simultaneously in the city of Puebla, Mexico, December 3-5, 2014.
MITM Americas, Meetings & Incentive Travel Market, is the pioneer international MICE tradeshow in B2B appointments system in the Americas and the Caribbean. The same is true for CULTOURFAIR, International Cultural Travel Fair, which is the first international fair specialized in cultural tourism and is exclusively for professionals.
The fairs will consist of around one hundred international VIP buyers, including MICE companies, incentive houses, events agencies, marketing companies, meeting planners, association executives and product managers from tour operators specialized in cultural travel.
The city of Puebla was cited as being perfectly located while featuring great congress and hotel infrastructures, as well as architectural richnes. That, along with its gastronomy, made Puebla the ideal venue to hold both fairs.