Italy: Village of Bibione Launches Social Media Promotion to Highlight Family Friendly Activities



Families enjoying themselves at Biblione Beach.

Consorzio Bibione Live has announced “#Bibione4love”, an initiative aimed to promote Bibione as travel destination for family and kids. Bibione will host journalists, bloggers and Instagrammers with their families to discover and experience Bibione.

“Bibione undertakes a process of communication of immaterial values linked to love, family and children. #Bibione4love focuses on children and their travel experiences that begins long before departure, from when they start to dream of a holiday with the mascot Bibi, and ends much later, when they remember him and keep him in the heart,” explains Giovanni Mazzarotto, President of Consorzio Bibione Live.

The project aims to educate children and adults on the art of travel, stimulating their curiosity and imagination. The program will highlight integration between local residents and tourists in order to promote their culture and hospitality.

#Bibione4love is a social project, with stories and pictures being shared across social media networks using the hashtag #Bibione4love.

Bibione 4 Love, www.4love.bibione.com