German National Tourist Board Launches New Social Media Campaign Highlighting UNESCO Sites



With its new Facebook App ‘TimeTravel In Germany’, the German National Tourist Board (GNTB) is inviting its Facebook fans around the world to take a virtual tour to discover Germany’s 38 UNESCO World Heritage Sites.

The new app is part of the GNTB’s multi-media campaign entitled ‘Year of UNESCO World Heritage – Sustainable Cultural and Nature Tourism in Germany’. Through this campaign, the GNTB will offer ideas, events and incentives for cultural holidays in Germany, plus strengthen tourism in Germany’s rural regions. ‘TimeTravel in Germany’ will be integrated into the GNTB’s international Facebook pages, which includes US specific pages through May 31.

Under the slogan of ‘My Germany TimeTravel’, users of the new interactive Facebook app can create their own tour from up to 6 UNESCO sites or choose from 8 pre-defined routes.

The social media activity is also supported with a competition – by choosing a personal UNESCO tour and entering their contact details, users could win a trip to Germany and visiting selected UNSCO sites along the way. The prize for 1 winner includes: 2 complementary nights for 2 at the Best-Western Hotel in Frankfurt and Cologne, a 3-day German Rail Pass for one, plus admissions to UNESCO sites or guided tours in UNESCO towns.

The German National Tourist Board, www.germany.travel