CTO to Take Agents on Adventure During Caribbean Week New York



Adventure travel is the antithesis of lying on the perfect Caribbean beach and is a quickly developing tourism niche market currently estimated at US $263 billion.

During Caribbean Week New York, the Caribbean Tourism Organization (CTO) plans to position the region’s adventure travel product for its share of this burgeoning market through an interactive workshop for an estimated 100 travel agents. The three-hour Trade Show & Educational Seminar for Travel Agents will be held at the illustrious Hilton Times Square Hotel on 234 West 42nd Street in New York on Tuesday, 3 June 2014 from 6:00 p.m.

The program, which will start with a Tabletop Trade Show showcasing leading Caribbean adventure tourism products, will culminate with a presentation by the president of the Adventure Travel Trade Association (ATTA) and industry expert, Shannon Stowell.

ATTA is the largest professional organization for adventure travel companies, destinations and organizations worldwide with over 930 corporate and governmental members from over 80 countries.

“The Caribbean nations represent a diverse offering of adventure travel experiences already. I look forward to sharing how to best leverage the diverse cultural, natural and active holiday opportunities with travel agents and destinations attending Caribbean Week.” said an enthusiastic Stowell, who has over 20 years of experience in the tourism and adventure travel trade business.

The 2013 Adventure Tourism Market Study estimates US $82 billion is spent on related gear, apparel and accessories, bringing the sectors total value in 2012 to more than $345 billion.

Caribbean Week New York, www.CaribbeanWeek.com