EuroBonus has been a central part of SAS’s customer offering since 1992, and the development and experiences since then have led to a re-launch of the loyalty program, which currently has 3.2 million members. From being a frequent flier bonus program, EuroBonus has long since evolved to offer a range of benefits and services from various partners, and this range is now being further increased.
“This is a major, important step for SAS – historically the loyalty of our customers has been rewarded by awarding points. In the future, our members can also expect loyalty from SAS and will receive unique added value. EuroBonus members should feel that they are getting extra value, before, during and after their journey,” says Stefan Larsson, General Manager of SAS in the US.
Through in-depth studies of the Scandinavian travel market and its own customer surveys, SAS has acquired excellent knowledge of the profile and needs of frequent travelers, and it is precisely this group of customers and their needs that EuroBonus is now set to address through new benefits and services.
New features include:
New level for those who travel the most: EuroBonus Diamond
New benefits for Gold members: Give a silver card as a gift, 2 extra bags included and increased availability of bonus trips
The level for Silver membership is lowered (5 return trips qualify)
Silver members are given access to the lounge and Fast Track during selected periods (Christmas and Summer)
All EuroBonus members can call and send a text to one another via an app
The roll-out of the next-generation EuroBonus is just the beginning of what the loyalty program of the future will involve, and more innovations are coming soon.
The new EuroBonus will take effect from April 1, 2014.
Scandinavian Airlines, www.flysas.com