CruiseOne is now covering more than 60 percent of the U.S. with personalized support to each individual franchisee. The expansion includes 16 new states and the hiring of a third Field Marketing Specialist.
The CruiseOne field marketing program provides franchise owners additional support with their local marketing initiatives such as trade shows, community events and more. The field marketing territories now include Florida, the Far West, the Southwest and the Northeast.
“Our objective for the field marketing team continues to be to engage and coach franchise owners with their local marketing efforts,” said Luis Zuniga, vice president of marketing and communications for CruiseOne. “Our aim is to ultimately provide this level of personal marketing support for all franchise owners in the CruiseOne network.”
A resident of Salem, New Hampshire, Lisa Kelloway will manage the Northeast field marketing territory and support franchise owners located in Delaware, Pennsylvania, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine. Her expertise includes product launches, direct marketing, event management, multicultural marketing, regional marketing and market strategy/analysis. With 15 years of marketing experience, Kelloway has worked in the sports, beverage, telecommunications and travel industries.
“With a large contingent of franchise owners heavily concentrated in the Northeast, it was only natural for us to expand our field marketing efforts to that region,” noted Zuniga. “Lisa’s experience, ambition and determination are sure to be an asset to all of us here.”