On November 12, the Jamaica Tourist Board (JTB) brought the world’s largest stress ball to Times Square New York to introduce their new advertising campaign, JAMAICA – GET ALL RIGHT. New Yorkers were encouraged to squeeze the 24-ft. stress ball to de-stress and the JTB team members were onsite to give away free trips to Jamaica, while VP Records hosted a performance by Jamaican reggae artist Gyptian. Liberty Travel also participated with six agents on-site offering special discounts on Jamaica vacations and a $50 credit distributed on luggage name tags.
The new campaign, JAMAICA – GET ALL RIGHT, is a call to action for travelers to visit the island. Jamaica is synonymous with relaxation and a calm state of mind, and the “everything is all right” idiom is not just spoken, but is a state of being.
In addition, the JTB teamed up with 13 participating hotel properties to offer an exclusive destination-wide deal via www.getallrightjamaica.com. Travelers must book by December 15 for travel January 1 – April 1, 2014.
Jamaica Tourist Board, www.visitjamaica.com