Loews Coronado Bay Resort has announced the appointment of George Allen as the Director of Marketing. With more than 20 years of experience in hotel sales and marketing and an expertise in Southern California destinations, Allen takes the helm of the resort’s marketing, advertising, meeting and leisure sales efforts.
He joins the ranks of Loews Hotels after leading sales efforts in top-notch resorts including La Costa Resort and Spa, La Quinta Resort and Club, Estancia La Jolla and L’Auberge Del Mar and most recently as the Director of Sales and Marketing at Sheraton Carlsbad Resort and Spa and Grand Pacific Palisades Resort.
“The combination of George’s rich knowledge of the Southern California destination along with his vast experience in luxury hotels make him the perfect leader for the hotel’s marketing efforts,” said Brian Johnson, General Manager. “As we elevate the hotel’s position after a series of renovations and investments, George’s marketing creativity will infuse new energy and excitement into our iconic destination resort experience.”
Loews Coronado Bay Resort, www.loewshotels.com