First Snow Travel Mart Switzerland to be held in St. Moritz in 2014



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From March 12 to 15, 2014 about 400 tourism professionals from 40 different countries will gather in St. Moritz for the first Snow Travel Mart Switzerland. The participants will mainly be tour operators from the traditional winter sport markets, such as Europe and North America, but also from new markets such as China, Brazil and Southeast Asia.

The Snow Travel Mart Switzerland mirrors the successful bi-annual Switzerland Travel Mart, the largest international travel industry gathering in Switzerland. With the winter version of thisevent, Switzerland will focus on its unique position as the birthplace of winter tourism, celebrating
150 years in 2014. “The Snow Travel Mart Switzerland will quickly become a must-attend event for all North American tour operators interested in sending customers to Switzerland for skiing and other winter sports”, says Alex Herrmann, Director Americas Switzerland Tourism.

The program of the first Snow Travel Mart Switzerland consists of a two-day workshop during which participants meet with members of the Swiss tourism industry for sales meetings. An opening and a closing ceremony will frame the event. On the last day – the so-called “Day of Adventure” – the tour operators have the opportunity to experience the destination Engadin St. Moritz through a variety of activities and excursions.

“We are proud and very pleased to host the first Snow Travel Mart Switzerland and welcome tour operators from around the world”, says Ariane Ehrat, CEO of Engadin St. Moritz Tourism. “For our celebration of the 150 year anniversary of winter tourism, the Snow Travel Mart Switzerland is the perfect start.”

Snow Travel Mart Switzerland, www.engadin.stmoritz.ch/winter/en/