The Philadelphia Convention & Visitors Bureau (PHLCVB) has announced Brian Said as its new executive director of the tourism division.
“Brian’s vast hospitality marketing background, coupled with knowledge of the international community, will lead the way for continued growth for Philadelphia as a world-class destination” said Jack Ferguson, president and CEO, PHLCVB.
Brian will work with the PHLCVB team and its international representatives to promote Philadelphia to international markets while growing domestic group tour business nationally with key tour operators.
“I am beyond excited to join the PHLCVB team”, stated Said. “Coming from San Diego, by way of Malta, I welcome the chance to explore Philadelphia and really delve into all of the fantastic assets the City has to offer to worldwide visitors”.
Brian has served the travel industry in both luxury and boutique brands, including Ritz-Carlton and JC resorts and most recently, as director of travel trade development at the San Diego Tourism Authority.