South African Airways (SAA) was honored with the “Top Producing Airline” award at the 4th Annual South African Tourism Ubuntu Awards in New York City on April 15. The Ubuntu Awards celebrate travel providers that excel at promoting travel to South Africa.
The airline was recognized for contributing to the growth of travel to the destination through a number of initiatives, as well as its extensive route network that offers the most flights from the U.S. to South Africa, and an array of destinations to connect to from its hub in Johannesburg.
Behind the scenes, the airline’s vigorous promotion of tourism to South Africa through marketing, public relations and trade support resulted in the destination receiving added exposure that complemented South African Tourism’s efforts. As part of Team South Africa, the airline also partners with the South African diplomatic corps and related organizations, such as Wines of South Africa, to champion cultural and industry efforts, and it supports a number of charitable organizations that perform work in South Africa.
“This award is a true testament to the commitment, support and collaboration between South African Tourism and SAA in promoting the destination over the past year,” said Todd Neuman, executive vice president, North America, for South African Airways.
“As South Africa’s national airline, we take our mission of promoting travel to South Africa seriously, and we’re pleased that SA Tourism has recognized SAA in this regard. We know that there was competition for this award, and so we’re especially proud of this acknowledgment.”
The airline received its award from show host and renowned South African event planner and designer Colin Cowie, who praised the airline’s services based on his personal experiences.
“It was especially gratifying to accept our award from a valued customer of ours, and in the company of so many esteemed partners who share our goal of growing the tourism market in South Africa,” added Neuman. “We congratulate each and every one of them for their well-deserved recognition.”
South African Airways, www.flysaa.com