Holiday Inn Brand Expands in Colombia, Adds Two New Properties Scheduled to Open in 2014



InterContinental Hotels Group (IHG)announced signings of two new Holiday Inn hotels in Colombia. The new properties,  to be located in the northeast region’s cities of Bucaramanga and Cucuta,  will bring IHG’s hotel pipeline in Colombia to 5 hotels.

The Holiday Inn Bucaramanga and The Holiday Inn Cucuta, scheduled to open in 2014 will add 285 rooms to IHG’s existing hotel portfolio in Colombia, which currently includes four open Holiday Inn and Holiday Inn Express® hotels, two InterContinental® Hotels & Resorts, and two Crowne Plaza ® Hotels & Resorts.

“The Holiday Inn brand family is gaining great traction in South America, particularly in rapidly growing countries like Colombia where we are building a strong presence through expansion in secondary cities,” said Joel Eisemann, chief development officer, the Americas, IHG. “Bucaramanga and Cucuta are the fifth and sixth largest cities in Colombia, and can support new growth products. We are excited to be able to continue to expand our portfolio at a strong pace as we head into 2013.”

The 187-room Holiday Inn Bucaramanga will be part of a high-end, mixed-use complex—also comprised of the Cacique shopping mall, various restaurants, movie theaters, and a state-of-the-art gym, as well as a 17-story office building. Boasting a modern design, the 187-room Holiday Inn Bucaramanga will be located in one of the most upscale areas of the city—the capital of the department of Santander.

Situated in the heart of the chief commercial area of Cucuta, the 98-room, 14-story Holiday Inn Cucuta hotel will be located in front of the Ventura Plaza, one of the city’s largest and most prestigious shopping centers. Due to its proximity to the Colombian-Venezuelan border, the industrial city of Cucuta is a key import-export center. The hotel, owned by Grupo Suites S.A., which also owns the Holiday Inn Express Medellin, is franchised by an affiliate of IHG, and will feature a restaurant, business center, meeting rooms, outdoor swimming pool, and fitness facility. It will also have direct access to the city’s main highway, which connects Cucuta to the international airport.

Holiday Inn, www.holidayinn.com