WTM Global Trends Report 2011 Correctly Predicts the Future



The WTM Global Trends Report has successfully predicted global travel trends for eight years running.

The launch of the WTM Global Trends Report 2012, taking place on Monday November 5 at the World Travel Market, will be no exception when the next key industry trends to hit the sector will be shared with the international media. Last year’s report correctly predicted some significant trends in the travel and tourism industry, including;

UK: Rent-a-garden

The Global Trends Report 2011 predicted that the rent-a-garden concept would provide a significant source of accommodation for holidaymakers looking to enjoy the Olympic Games in London.

Asia: China’s Growing Influence

The Global Trends Report 2011 predicted hotel companies would customise their brands in China, partnering with Chinese companies and creating programmes to cater to the Chinese abroad, on the back of the increasing spending by Chinese travellers on travel accommodation.

Technology and Online Travel: Gamification

The WTM Global Trends Report 2011 also tipped Gamification, or the integration of gaming dynamics in non-gaming environments to create brand awareness and loyalty, as a key industry trend for travel companies. The prediction proved correct with the launch of several loyalty programmes. For example, InterContinental Hotels Group launched the “Win It In a Minute” programme to improve loyalty among younger consumers, while MyMarriottHotel allows players to take on the role of a hospitality manager in the kitchen, where players must cook, buy supplies, and get dishes to the counter.

The results of the WTM Global Trends Report 2012 will be launched at a press conference for the world’s media at World Travel Market on Monday 5 November at 1 pm, Platinum Suite 5 and 6.

World Travel Market, www.wtmlondon.com


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