Guam Visitors Bureau (GVB) has launched “Shop Guam Festival 2012,” Guam’s first global social media marketing campaign which aims to brand and market Guam as a premier shopping destination in the Western Pacific.
The campaign will award eight individuals from eight target markets the opportunity to become Shop Guam Festival Ambassadors and win sponsored trips to Guam that include airfare, accommodations, ground transportation, a shopping budget of $6,000.00 and a fully-sponsored shopping tour of Guam during the island’s most active retail season.
One “Shop Guam Festival Ambassador” will be selected from each of Guam’s eight key tourism markets: China, Hong Kong, Japan, South Korea, Philippines, Taiwan, North America and Russia. The shopping ambassadors will be required to document and share their Guam shopping experience via various social media platforms, engage their followers and generate online buzz about their shopping experience as well as their overall vacation experience in Guam.
The festival campaign looks to promote Guam’s tax-free shopping, diverse brand inventory to generate tourists’ awareness of U.S. retail sales during the year-end holiday season.
The campaign will run a total of 120 days, throughout the holiday sales season in Guam, until January 2013.
Guam Visitors Bureau, www.visitguam.org