Australian Pacific Touring Launches New Website



After many months of development, APT has announced the release their long awaited new website, www.APTouring.com. Not only does this website provide a lot more detailed information about APT’s tours, destinations and travel styles, it also features rich and immersive photo and video galleries, and virtual tours. These provide the web visitor with great insights into APT’s luxury programs.

“We did not want to just revamp our old website,” said Nicole De Wilde, Vice President, Sales and Marketing, North America, “but wanted to deliver to clients who are researching their vacation, a completely user-friendly and highly experiential web journey that reflected APT’s signature service and luxury vacations.”

Key features of www.APTouring.com. include:

• Easy-to-find information on tours, destinations and travel styles
• Up-to-date itineraries, showing travel dates, prices and real time availability
• Order or download brochures, or view ebrochures online
• View photo galleries and travel footage
• Integrated and easy to use booking process
• Suitability for browsing from mobile devices and tablets

“Our customers are our focus with this website,” says De Wilde. “We conducted extensive research and user testing to find out how our consumers are using the digital space, and what they want from travel websites. Our new website is a result of the unique insights they shared with us, and allows us to build on an already strong digital online presence to deliver an informative and superior personalized experience, to better serve our customers’ needs.”

Australian Pacific Touring (APT), www.APTouring.com