In response to exhibitors’ and buyers’ needs, starting this year, the organizers of La Cumbre, The Americas´ Travel Industry Summit, have increased the number of meetings that may be pre-scheduled and held during the event. Starting with its 2012 edition, La Cumbre, organised by Reed Travel Exhibitions, will offer its participants the possibility of pre-scheduling and holding up to a maximum of 36 business meetings between exhibitors from the Americas and buyers and GSAs from all over the world.
That is why the duration of the event has been extended to 3 complete days, from 5 to 7 September. The first day, another edition of the Tourism Branding Forum will be presented and over the next 2 days destination presentations, as well as any pre-scheduled meetings, will take place. Therefore, the event will now conclude on Friday, 7 September, with the last meeting at 5:30 pm.
This increase in the number of possible meetings is intended to maximise the generation of business during the event between exhibitors, buyers and GSAs, the delegations of which continue seeing a sustained increase, edition after edition. Currently, more than 80% of the exhibition floor has been sold, while the Hosted Buyer Programme, to date, has attracted 20% more registered buyer versus the same period in 2011.
Through this programme, those pre-qualified buyers who register prior to 15 June 2012, and meet all of the programme requirements, will receive a complete refund of their registration fee after the event has concluded. The objective of this programme, entirely funded by Reed Travel Exhibitions, is to provide incentives and support for the carrying out of meetings and possible business deals between buyers and exhibitors. It should be remembered that registration for Hosted Buyers closes on 15 June 2012.
The event will take place this coming 5-7 September in Orlando, Florida, at the Hilton Orlando Bonnet Creek | Waldorf Astoria Orlando resort properties. Registration is currently open for qualified GSAs and Buyers, as well as for Exhibitors.