Austria’s GrandHotel Lienz has seen off stiff competition from some of the world’s top health resorts to win the title of “World’s Leading Medical/Wellness Spa” at the Grand Final of World Travel Awards in Doha, Qatar on 11 January 2011. Since opening in 2009, the state-of-the-art facility in the Austrian Tyrol has raised the bar for excellence in wellness tourism. This was acknowledged last September when it was voted “Europe’s Leading Wellness Hotel” 2011. It then progressed to WTA’s Grand Final Gala Ceremony 2011 in Doha. GrandHotel Lienz gained the nod against the likes of Miraval Resort & Spa Arizona (USA), Kamalaya Koi Samui (Thailand), The Dolder Grand (Switzerland) and Lefay Resort & Spa Lago di Garda (Italy). Hailed as “The Oscars of the Travel Industry”, WTA is acknowledged across the globe as the ultimate travel accolade, and celebrates those brands that are pushing the boundaries of industry excellence.
Graham E. Cooke, President & Founder, WTA, said: “Wellness is one of the most exciting growth areas within travel and tourism, especially as we are living longer and becoming more health conscious. GrandHotel Lienz has been quick to establish itself as the market leader by offering world-class medical care amid a majestic mountain setting. We therefore congratulate it for winning ‘World’s Leading Medical/Wellness Spa’.”
The five-star hotel is the vision of legendary hotelier Professor Heinz Simonitsch (pictured above right). One of most experienced players in the industry, Simonitsch held the top job at Jamaica’s Half Moon for 40 years, which he transformed from a perennial loss-maker into a world-class resort. During his tenure he also played a key role in helping build Jamaica into a year-round destination. Professor Heinz Simonitsch said: “It is a tremendous honour to be named ‘World’s Leading Medical/Wellness Spa’. The award acknowledges our tireless efforts to provide the highest levels of medical service to our within a luxury environment. I am honoured to collect the award on behalf of the entire team at GrandHotel Lienz.”
The hospitality veteran fell in love with Lienz and the outstanding natural beauty of the surrounding region. The medieval town is also home to two world-class ski areas, Zettersfeld and Hochstein, and hosts a World Cup race. In summer it serves as the gateway to the Hohe Taurern National Park, an incredible wilderness reserve of glaciers, soaring peaks and rare wildlife. There is also a multitude of sporting opportunities in Lienz, including golf, horse-riding, para-gliding, mountain-biking and white-water rafting. Simonitsch’s vision with GrandHotel Lienz was to create a cutting-edge medical centre within a luxury, all-suite hotel. Guests can now undertake everything from medical check-ups to weight-loss programmes, all under the supervision of world-class doctors. The five-star property, which was built from scratch on the banks of the River Isel, has also deployed the very latest in energy-saving technologies, and it is serving as a blueprint of a carbon-zero future.
GrandHotel Lienz, www.grandhotel-lienz.com